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Vivid Promotional Merchandise Blog give us the chance to inform our clients on fantastic new promotional merchandise we are launching, super sale products and also about our most popular promotional products. With blog posts being posted out almost all the time, it gives us the opportunity to always offer you current deals and promotions on a regular basis. Vivid Promotions makes it easier to find exactly what you're searching for with our list of blog categories and blog archives to browse through. Don't forget to follow us on Twitter.

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The Influence of Colour in Branding

Friday 16th March, 2018

 

THE INFLUENCE OF
COLOUR IN BRANDING 

 

Colour is the first thing people will notice about your Brand or Product.  Institute of Colour research studies have shown that 90% of snap judgements are influenced by colour alone. 

Colour is a powerful part of design and branding. Affecting perception and how people feel. 

Vivid Promotion’s Shop By Colour Category allows you to narrow down promotional items that are the colour you wish to choose for your merchandise! We have a bunch of products to give you some ideas and we have many more options throughout the website. Choosing your promotional merchandise by colour allows you to colour co-ordinate all of your goods and print the same logo on each item.

 
IS YOUR BRAND PURPLE?
Industries:
Humanitarian, Psychic, Religion

Influences:
Encourages Creativity, Inspires, Intuition, Create Impression of Luxury, Combine Wisdom and Power, Calms Nerves

Compassion
Spirituality
Sensitivity
Mystery
Creativity
Distinguished
Sooth

 
Often used in Beauty Products 
 
IMAGINATIVE

Custom Branded Purple Promotional Products include PVC Organiser Pouches, Lip Balms, Coin Banks, Embroidered Caps and more. If your company colour is predominantly purple then Vivid Promotions will have the products for you! All of our Purple Products can be branded with your logo in one way or another and will generate great brand exposure.

 
BLUE COMPANY COLOURS?
Industries:
Security, Finance, Technology, Health Care, Accounting, Entertainment, Communications

Influence:
Reduce Stress, Create Calmness, Relax, Secure, Create Order, Draw Attention, Stimulate Productivity

Responsibility
Honesty
Loyalty
Inner Security
Freedom
Self Expression
Wisdom
Neutral
Calm
Balance

Universally well-liked and related to Trust
 
RELIABILITY

Vivid Promotions has Blue Promotional Products including Caps, Balloons, Bottle Openers, Scarves and Tote Bags. Blue Promotional Products are ideal for government organisations, police departments, sports teams and more.

 
YELLOW BUSINESS COLOURS?
Industries:
Food, Sport, Transportation, Travel, Leisure

Influence: 
Stimulate, Encourage Relaxation, Energise, Awake Awareness, Affect Mood

 
Enthusiasm
Opportunity
Creativity
Happiness
Intellect
Bright Energy
Optimism
Clarity
Warmth

Grab attention of window shoppers.
 

SPONTANEITY

Make your next event really stand out with Vivid Promotions’ Yellow Promotional Products. Yellow gift ideas include Balloons, Yellow Stress Toys, Printed Magnets, Shopping Bags, Pencils and more. Yellow Products are a great backdrop for black and dark coloured logos as the bright yellow colour really makes it pop! Choose a range of Yellow Merchandise items for your next school fete, summer concert merchandise, gifts with purchases or a brand launch.

 
STYLING A RED LOGO?
Industries:
Sport, Food, Entertainment, Fire Protection
 
Influences:
Stimulate, Create urgency, Draw attention, Caution, Encourage
 
Passion
Courage
Attention
Energy
Confidence
Ambition
Stimulating
Bold

 
Often used in clearance sales.
 
EXCITING

Perfect for Hospitals and medical companies are our bright Red Promotional Products! Check out our handy first aid kits, Red Balloons, Ceramic Coffee Mugs and Bath Salts Jars. Not only are Red Products eye catching, they are also low in cost making them a great option for a wide range of School Events, Fundraisers and Government programs.

 
PRODUCTS FOR GREEN?
Industries:
Environment, Banking, Leisure, Education, Alternative Energy, Real Estate, Farming

Influences:
Restore Energy, Promote Growth, Nurture, Rejuvenate, Relax, Revitalise, Encourage

Growth
Harmony
Fertility
Safety
Balance
Stability
Dependability
Peaceful
Health

 
Used in stores to give a relaxed feel
 
POSITIVE

If you’re after Green Promotional Products then our selection of Green Stubby Coolers, Balloons, Backsacks, Calculators and Eco Pens should do the trick. Green Merchandise is perfect for Eco Friendly and Outdoor Promotions, summer events and Zoo’s.

 
THE POWER OF PINK?
Industries:
Children's Products, Women's Products, Beauty, Fashion

Influence:
Communicate energy, Increase pulse, Motivate action, Fascinate, Encourages energy

 
Compassion
Playful
Admiration
Sensitive
Possibilities
Intuitive
Excitement
Youthful
Feminine

Attract women and young girls
 
FEMININITY

We also have a wide range of Pink Promotional Products which are great for women’s events and fundraisers. Check out our Pink Bags, Piggy Banks, Body Lotion, Bucket Hats, Nail Files and Votive Candles.



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